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Search & SEO
Very little is MORE important that an effective SEO strategy and implementation. Ranking outside of the top 10 search results is nearly the same as being invisible. And each rank higher lowers your Cost Per Aquisition (CPA) and increases your Return on Investment (ROI).
With the constant changes to how Google ranks a website , you need a partner who can keep your brand on the front page when your consumers are searching. Just looking at your data is not enough. You need to be able to use the data to make improvements to your website and campaigns to drive better conversion rates.
SEO
Effective SEO (Search Engine Optimization) may be the most effective marketing tool available to most brands. While not easy, careful attention to the evolving space of SEO can pay dividends when it comes to organic and paid search results.
| A Backlinko study found the CTR of the first position sits at 31.73% and decreases for almost every lower position. The relative CTR can increase by 30.8% by moving just one position up in rankings. |
5.66x | Organic SEO is about 5.66 times better than paid search ads. Hubspot |
Organic Ranking
Organic rankings can be achieved by careful content planning, page speed optimization, keyword planning and frequent updating. Ranking organically increases your ROI and establishes your brand as an authority.
Paid Search
Along with effective SEO, paid search can be a complex beast. Done correctly, your brand will be the first thing a searching consumer sees at the time they are looking.
95% | Of all searchers click on one of the links in the first Search Engine Results Page (SERP). Higher Visiblity |
93% | Of digital, online experiences start with a search engine. Higher Visiblity |
Analytics
Data is everywhere. We are experts at interpreting the data to help your brand be the most effective it can be. Good analysis allows your brand to spend less by telling better stories to the right people. Better data = better ROI.
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