Integrated Marketing Strategy & Insight
Recent studies show that before a customer makes a buying decision, they spend 7 hours with your brand. In those 7 hours, they interact with the brand 11 times across 4 different “places.” An integrated marketing strategy ensures that users are directed from one interaction to the next, maximizing their time with your brand.
It used to be about the “ad mix.” A brand was trying to get to the magic number of 7 impressions but that might mean 7 months in a trade publication. Today we have the ability to be in front of the consumer at any given point of the day, and often multiple times. Integrated marketing maximizes your effectiveness and Return on Investment (ROI), driving customers to action.
Without a strategy, you are leaving your customer journey to chance. Be intentional with an integrated strategy.