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integrated marketing market insights customer persona customer journey (marketing funnel) social media strategy content strategy web presence brand marks logos brand voice collateral materials product design roadmaps social advertising influencer marketing email marketing digital advertising print advertising video marketing graphic design photography copywriting blogs packaging trade event design video production audio production creative direction seo paid search analytics organic rankings

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integrated marketing market insights customer persona customer journey (marketing funnel) social media strategy content strategy web presence brand marks logos brand voice collateral materials product design roadmaps social advertising influencer marketing email marketing digital advertising print advertising video marketing graphic design photography copywriting blogs packaging trade event design video production audio production creative direction seo paid search analytics organic rankings

Firebrand Creative - FIREBRND - contact Pages Top Bar

Brand Development & Management

Your brand is the overall persona of your product or service. The product itself, logo, color schemes, voice, customer service policies, etc. are all the pieces that make up the larger puzzle. Brand development is the process of defining all the pieces. Brand management is ensuring that brand integrity is maintained on an ongoing basis.

We believe that brands have “souls.” Not in the metaphysical way, but in the “something intangible that defines it” kind of way. When the soul is articulated well, it makes for an authentic brand experience.

And today’s consumer is looking for authenticity in their brands. Let us help you craft an authentic brand message that connects the consumer to the soul of your brand.

Web Presence

Your web presence is absolutely critical to your brand’s success. Are you communicating the right message on your website? Does your social media presence line up with the web presence? What do customers see when they view your brand online?

94%

The overwhelming majority of first impressions are related to the design of your site. Only 6% of the first impression is related to the content. CXL Institute
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Brand Marks & Logos

A brand mark is more than a name. The colors, shapes, and design help communicate the soul of your brand. Make sure your logos help communicate what a consumer can expect from your brand or product.

Brand Voice

Is your brand professional? Fun? Serious? Sarcastic? The brand voice is a critical component of brand authenticity. Consumers can instantly spot whether a brand is authentic or smoke and mirrors from the voice.

86%

Of shoppers are looking for an authentic and honest brand personality from a company. Especially on social media where conversations happen. Hubspot

Product Roadmaps

New products are an essential part of your brand strategy. Developing products based on insight is critical. We call this the implied need vs. the stated need. Most consumers can’t articulate innovation. They can tell you what they want but good insight will deliver what they need.

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